What is an off page SEO?
Off Page SEO refers to approach that is employed to enhance the ranking of a site in a search engine’s result page( SERPs). Off-Page SEO is one of the most effective methods of increasing a site’s SERPs and it can make a significant difference to your business. However, many individuals and businesses fail to comprehend the importance of off-page optimization and they end up losing hundreds of potential customers.
Off-Page SEO consists of different techniques. These include on-page optimization, off-page optimization, and link building. Off-Page SEO includes things like building quality links, writing original content, and utilizing directories. On-Page SEO is often described as “purchasing” links whereas link building is “linking” to other sites and is a form of link building.
What is on page vs Off page SEO?
Off-Page SEO can be broadly divided into two categories: On Page & Off-Page SEO. Guest blogging is an Off-Page technique where a business or individual will hire the services of another person to write articles for their website. The person who has been hired will write guest articles which will be posted onto the owner’s website in exchange for free links back to their website.
On-Page SEO optimization is where your actual website content is written by a professional SEO company. One example of this is Back scraper, an online article author writes his posts using Google Ad Sense. He also uses SEO friendly keywords throughout the article. This Off-Page technique is referred to as ‘SEO Optimization’. Other examples include writing press releases and blogging.
What are the benefits of off-page SEO?
Off-Page SEO methods are beneficial in that they can build links back to your main website. However, you should always strive to improve your off page ranking. In particular search engines, quality backlinks can have a bigger effect on your ranking than any links back to your main site. For example, an article ranking in the top 10 for its target keyword can have more impact than a link from a social media site. However, a good SEO practitioner will not just focus their attention on backlinks alone; they will also make sure that their articles are well written with relevant keywords and that the content is of a high quality.
Off-Page SEO techniques should form part of any good search engine optimization plan. However, they should only form a tiny proportion of your overall SEO plan. Your content needs to be well written, your website needs to have relevant content and backlinks built in, otherwise you could be considered spam. Remember that your off page SEO strategy will affect your rankings in the organic results and your search engine optimization plan will drive more targeted traffic to your website, resulting in more sales.
How social media affects SEO?
The use of social media can boost your online presence; it can also damage your ranking. Some people believe that social media is used by spammers to gain links back to their website. Whilst it is true that social media can boost your ranking, a high quality social media strategy can have the same effect on your rankings as well.
A high quality social media page such as Facebook, Digg, Twitter, StumbleUpon can provide valuable backlinks to your website, which can boost your visibility and increase traffic to your website. It is important that you build relationships with other websites through your social media profiles, or else, these links back to your website could be considered spam.